I’m a big fan of Ted Rubin. I’ve been following him on social media for quite a while, I even had the opportunity to meet him at BlogHer last year. He was just as impressive in person as he is online. He was very kind and interesting to talk to. That’s why I’m super excited to get my hands on the new book Return On Relationship, co authored by Ted Rubin and Kathryn Rose.
If you don’t know who Ted Rubin is:
Ted Rubin is the Chief Social Marketing Officer of CollectiveBias a Social Shopper Media Company. He is a leading social marketing strategist and in March 2009 started using and evangelizing the term ROR, Return on Relationship™.
You can find Return On Relationship on Amazon here: Return on Relationship
Here’s a quick synopsis of the book from Amazon:
Social Media drives engagement, engagement drives loyalty, and loyalty correlates directly to increased sales.
Is your company currently focused on gaining brand advocates and building its social media credibility? Do you question whether or not using Facebook, Twitter, or blogs is a worthwhile investment of your time and resources? In Return on Relationship, Ted Rubin and Kathryn Rose present real world, practical ideas that will help businesses maximize their potential through using community-focused tools on the Internet. You’ll discover why ‘That’s the way it’s always been done’ will leave you without any customers.
In this book you will also discover:
- How to Maximize your potential by using the right community-focused tools on the Internet
- The importance of moving from convince and convert to converse and convert
- What main problems will keep you from seeing dramatic results
- How building engaged and responsive communities around your brand will significantly impact your bottom line
Relationships are very important in today’s world. I think Ted has it down. I can’t wait to check out Return On Relationships!